A graphical web advertising unit.
Web Banner ad or advertising, (or display advertising), consists of static or animated images or video. Usually are placed in high-visibility areas on high-traffic websites. Banner advertising is attractive because it can help create brand and product awareness, generate leads and re-target an audience (such as giving a visitor a chance to sign up for a newsletter or free trial before they click away).
Banner advertising functions mainly the same way as traditional advertising, however, the method by which the advertiser pays the host can differ greatly from traditional ad space sales. The hosting website is paid for the banner advertisement through one of three methods:
- Cost Per Impression
That means the cost is based on every website visitor who sees the ad.
- Cost Per Click.
That means the cost is based on every website visitor who clicks on the ad and visits the advertiser’s website.
- Cost Per Action
That means the cost is based on every website visitor who clicks on the ad, goes to the advertiser’s website and completes a task, such as filling out a form or making a purchase.
Furthermore, there is a choice for web banner ads in several sizes according to the needs of advertizers. I f you want to have a llok at the different sizes, look at here
Finally, love them or hate them, banner ads are one of the dominant forms of advertising online. Due to the widespread acceptance of banner ads, buyers can easily secure placements at most sites, and publishers can accept ads from most advertisers.
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